Author: Olivia Luper

You aren’t going to build a Louis Vuitton brand with SHEIN content from ChatGPT. #sorrynotsorry Let me give you a little insight into what’s going to happen to social media and email now that these tools are becoming mainstream: (because they aren’t new, they’re just now being mass marketed and sold as your “all-encompassing life solution for marketing, business, copywriting, scheduling, personal cheerleader, nanny, stylist, travel agent, investment advisor, brand manager, I am the greatest person that ever lived because I breathe oxygen and know how to write a decent AI prompt” tool.) It goes something like this: +Shiny object…

Teenagers are hooked on TikTok and adults can’t get enough email. Some may beg to differ, but statistics prove otherwise. According to email experts, nearly 60 percent of all adults immediately check their email after waking up in the morning, and almost 21 percent check their email more than five times per day. On average, this leaves us sorting through an average of 121 emails per day! So how do you cut through the noise and get your prospects and clients to actually open what you’ve sent? Of course, your loyal readers will likely continue opening your correspondence, but what about new leads,…