Author: Kelley Keller

Trademark law provides organizations with a way to protect the integrity of their brands in the marketplace, which are represented by words, logos, designs, and the like. Through a series of rules and regulations, trademark law helps us determine the source of particular good and services by define the scope of legal protection accorded the trademarks on those goods and services. Trademarks themselves consist of a particular word (e.g. DISNEY®), design (e.g. the apple logo used by APPLE®), or a combination of words and designs (e.g. the Wendy’s Logo). Sometimes trademarks consist of a color (such as brown for UPS®…