Video marketing is one of the most effective ways to grow your business. From Instagram Reels to YouTube series, video is everywhere. This is because social media platforms are pushing more video content to users, and it’s shown to be one of the best tools for increasing your conversions.
But coming up with video ideas can be tough, especially if you’re not a content creator. So we compiled a list of five easy-to-implement video ideas that anyone can start today.
Before we begin, here’s two things to remember:
- You don’t have to have an elaborate video setup to achieve this goal. You can achieve a professional-looking video with just your smartphone and natural lighting.
- 80% of creating an effective video is capturing good audio. Viewers will watch poor video with great audio, but they won’t watch even the prettiest video if it has poor audio.
How-To Videos
How-to content has been around since the beginning of the internet. The premise is simple. Somebody has an issue they’re trying to solve, and you’re going to show them how to solve it.
How-to videos are a great way to establish your brand’s credibility and build a positive relationship with your audience. The next time they have a similar issue they’re trying to solve, you’ll be top of mind.
Every business can create a how-to videos. If you’re a bookkeeper, you can teach people how to set up Quickbooks. If you’re a home decor store, you can show customers how to decorate for a holiday using some of the products you sell.
Linus Tech Tips, one of the most long-standing YouTube personalities on the platform, has built an entire business around how-to content. His videos are easy to follow, informative and fun. And because he’s built so much trust with his audience over the years, viewers purchase the products he promotes through affiliate links in the description because they trust his guidance.
Customer Testimonials
Customer testimonials are a great way to show potential customers what other customers think of your product or service. This is a great video idea if you offer a service to customers rather than a product.
If you watch television for more than a few minutes, you’ll see customer testimonials for everything from HVAC companies to rehab facilities. They do this because it’s more powerful when a customer says their company offers a quality service rather than saying it themselves.
Customer testimonials don’t need to be long. You just need to sit down with a satisfied customer, ask them a few questions about how your company helped them and edit the interview down to a short video with their best soundbites.
BONUS TIP: grab some video of them in their daily life using your product or service to lay over the soundbites.
To boost the effectiveness of customer testimonials, consider using a celebrity. You don’t have to hire an A-List film star though. Endorsements from well-known and trusted community members can be just as effective if done correctly.
Product Demonstrations And Service Explainers
Product demonstrations and service explainers are similar to how-to videos, however they’re not hinged on the customer having an issue you can solve. These videos showcase the value of what you’re selling to potential customers.
Let’s pretend we’re a company that sells kitchen appliances. You can grab a product off the shelf, tell customers about the product, who it’s meant for, why it’s great, then walk viewers through how to properly use it. Just be careful not to sound like a QVC host.
If your business offers a service like dog training, walk customers through what you do, how you do it and why your process works. The potential customer should have a good idea of what to expect and your unique value proposition by the end of the video.
Expert Interviews
Every field has experts, and experts love to be interviewed. Expert interviews allow you to leverage someone else’s expertise to educate your audience on products and services related to your brand.
If you’re a running shoe store, consider interviewing a marathon runner about how they got into long-distance running and what they’ve learned over the years. You can plug your products by asking the marathoner what shoes they’d recommend and when people need to replace their old shoes.
Even if you’re an expert in your field with years of experience, you can benefit from finding a colleague. Bringing in other experts can help you widen your audience and show your audience that other experts agree with your advice.
Company Culture Videos
If you’re regularly hiring for open positions, your company needs a company culture video on its web page for recruiting new team members. This is a great opportunity to show job seekers what it’s like to work at your company through other team members’ experiences.
Large companies like Apple and Walmart are great at creating these videos. They do this to attract potential employees, help recruits get a feel for the work environment and educate people on what to expect when working there.
If you have a fun and positive work environment, create a video showing the workplace and people having fun. If you offer competitive pay and great benefits, have a couple of employees share that on camera with potential team members.
All of the big tech companies do this for recruiting, but company culture videos can be equally persuasive to customers as well. In the early 2000’s, a video game company called Bungie created a series of videos highlighting their company culture and how much fun employees had making their hit video game series called Halo.
The videos were an early example of going viral. Seeing employees enjoying the game creation as well as sneak peeks into gameplay convinced other gamers that the game was a fun experience and supported a good company.
Takeaways
Video marketing is a great strategy for showcasing your company and building a relationship with your customers. Use these five video ideas to grab people’s attention, share your message and grow your brand.
If you’d rather leave the hard work to the pros, we’re here to help. Contact us today to get started.
