You aren’t going to build a Louis Vuitton brand with SHEIN content from ChatGPT. #sorrynotsorry
Let me give you a little insight into what’s going to happen to social media and email now that these tools are becoming mainstream:
(because they aren’t new, they’re just now being mass marketed and sold as your “all-encompassing life solution for marketing, business, copywriting, scheduling, personal cheerleader, nanny, stylist, travel agent, investment advisor, brand manager, I am the greatest person that ever lived because I breathe oxygen and know how to write a decent AI prompt” tool.)
It goes something like this:
+Shiny object (AI) promises increased productivity at lower cost
+User gets lazy, “AI prompts and posts” ad nauseum
+Social media and email become a landfill for garbage AI content just like the one in this photo
? ? If you’re using throwaway content to build your brand, you’ll have a throwaway brand.? ?
Period.
These tools can be helpful, but they aren’t a panacea. In fact, they could rob you of MORE of your time if you aren’t careful.
Do I sniff a future career in AI management? ?
Look, we all know this to be true:
Good content is the cheat code to building your business.
But good content is NOT the surface level B.S. ChatGPT can spit out in 30 seconds.
If you want to attract high-paying clients through social media who will happily sign up and stay with you for years, you have to:
? Create unique content that triggers emotions…
? Engage with people in a way no one else does…
? And create an authentic human connection before you ask for a transaction.
Do this right and clients start showing up in your inbox like magic. ✨
Derek Pollard and I are toying with idea of turning these dystopian realities into a ChatGPT webinar (or an episode of Get AdvisorFIT podcast).
Would you be interested in attending?
