Close your eyes and imagine a networking room with 300 million people in it (that’s almost the entire population of the USA). That’s a lot of people!
Don’t worry though because you’re equipped with some superhuman powers. You can reach out and shake hands with anyone you’d like in that enormous room, almost simultaneously. You also have the power of starting and maintaining multiple conversations at once, responding to each person only when you are ready. And best of all, you’re able to get your face, name, and business in front of those people on a regular basis with whatever content you’d like to be associated with.
For someone looking to expand their professional network, this is not just a daydream, it’s reality. LinkedIn provides the opportunity for you to do all these things and more with the basic free version of their platform. All you must do is learn how to make LinkedIn work for you.
Using this professional networking site, I’ve increased my network by a factor of 100x (and it’s still growing). These are real people that live in my area and are all strategically building relationships using LinkedIn. And these aren’t just numbers, I’ve sent messages to all these folks, forming countless professional relationships with a few intentional keystrokes every morning.
The world of networking and social selling is evolving rapidly and to the benefit of the professional networker. In-person events where you can shake hands and pass cards were swiftly taken away in 2020. While these are now, the game has been changed forever. And best of all, it’s a very fun game to play once you know how to play it.
Who is ready to learn how to use LinkedIn to develop, nurture, and maintain professional relationships?